Prepared for Elegant Accents Inc.

Customer Acquisition System

Includes

Funnel BreakdownsVisual funnel walkthroughDeliverablesFull deliverables breakdownTimelineImplementation phasesInvestmentPricing & guarantees

Funnel Breakdowns

Funnel 1

Instagram Authority Funnel

Become the Local Authority

1Build the Presence
Organic Content
Personalized Organic Content
Content that resonates with your ideal customer: homeowners in the Tampa Bay area that are interested in making their home feel more alive.
⇄Before & Afters
★Testimonials
🛠On the Job
💡Educational
2Build the Followers
Follower Ads
Ads run to Tampa Bay homeowners, introducing Elegant Accents as THE go-to for outdoor lighting. Every follow adds to a list of potential customers that are ready now, or will be in the future as they get nurtured by your content.
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3Convert Them
When They Follow
Intro Conversation
Every new follower gets a personal DM. Build the connection first, then one simple question sorts them.
EA
Elegant Accents
Hey, thanks for the follow! Are you here for the content, or do you have a lighting project in mind?
We've actually been thinking about our roofline for a while
Love it. Want me to get you a quote?
Project in mind

The DM turns into a quote conversation and a booked consultation.

Here for the content

"Enjoy the content." They keep seeing the posts, and good-fit followers get a friendly follow-up down the road.

OR
Later Through Retargeting
Retargeting Ads
Shown only to the follower audience. These carry the direct CTA: message us to book a consultation or quote. Because followers already know the brand, this is where the heavy lifting of converting followers into leads happens.
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Estimate Booked

Funnel 2

Meta Ads Funnel

From cold ad to in-person estimate.

Ads
Custom Video & Image Ads
Video and image ads running to Tampa Bay homeowners on Facebook and Instagram, all pointing at one landing page.
Video Ads
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Image Ads
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Page 1
Landing Page
A focused page that leads with the offer and drives one action: claim it.
Offer
Claim Offer
Qualification
Qualification
Every lead answers qualifying questions before they can request an estimate.
2/3
See If Qualified
Qualified?
✕ Rejected✓ Yes
Page 2
Post-Submission VSL Page
Right after submitting, the lead lands on a page with a video from the team, past projects, and what to expect next. They get familiar with the work before you even reach out.
▶  VSL
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Estimate Booked

Deliverables

Funnel 1

Instagram Authority Funnel

Content & Ads
12
Organic PostsScripted & edited
3
Video Follower AdsScripted & edited
3
Video Retargeting AdsScripted & edited
Backend
✓
Ad CampaignsCreate, launch, manage, and optimize the ad campaigns
✓
GHL IntegrationIntegrate the funnel with your GHL
Funnel 2

Meta Ads Funnel

Content & Ads
10
Video AdsScripted & edited
10
Image AdsDesigned & created
1
New-Lead VSLScripted & edited
Funnel
1
Landing PageCreate page to qualify and capture leads
1
Post-Submission PageCreate page that includes the VSL plus further info and past projects to warm up the lead

Funnel will be custom-coded for improved load time and design flexibility

Backend
✓
Ad CampaignsCreate, launch, manage, and optimize the ad campaigns
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Meta Conversions API IntegrationSet up & integrate Meta server side tracking to maximize campaign performance
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GHL IntegrationIntegrate the funnel with your GHL

Timeline

Month 1

Build & Launch

The full buildout: the content, the ads, the funnel pages, and the backend integrations all get created, connected, and tested.

Month 2+

Manage & Optimize

Everything goes live. Leads start coming in, estimate requests get submitted, and the campaigns get optimized as the data comes in.

Investment

One-Time

Build, Launch & Manage

$7,200one-time
Buildout
✓Instagram Authority funnel
✓Meta Ads funnel
✓Create & launch the ad campaigns
Manage & Optimize (2 months)
✓Manage & optimize the ad campaigns
✓Update creatives as needed
✓Update the funnel as needed
Paid to Facebook

Ad Spend

Recommended starting at ~$50/day. Goes directly to Meta to show your ads.

Industry average is around $50 in ad spend per estimate request and will optimize as the campaign continues to run.

Launch Guarantee

Refund of all fees given to us if the system isn't live within 45 days.

Performance Guarantee

Refund of all fees given to us if we don't generate a minimum of 30 estimate requests within 2 months of being live.

Requires minimum $50/day ad spend to allow enough people to see the ads.

What counts as an “Estimate Request”:
1.They click on your ad
2.They go to your landing page
3.They submit a request to get an estimate