Prepared for Elegant Accents Inc.

Customer Acquisition System

Two funnels working together: an Instagram presence that turns Tampa Bay homeowners into warm followers, and a Meta ads funnel that turns cold traffic into booked in-person estimates.

Funnel 1

Instagram DM Funnel

Build a local audience of homeowners who follow Elegant Accents on purpose. Every conversation happens in the DMs, where followers become leads at their own pace. This funnel compounds: the audience you build keeps paying off month after month.

Funnel 2

Meta Leads Funnel

Direct response for people ready to move now. Ad, landing page, lead capture, then a scheduled virtual consultation that filters for real intent before anyone drives out for an in-person estimate.

Funnel Breakdowns

Funnel 1

Instagram DM Funnel

Everything here runs through DMs.

1Build the Presence
Organic Content
Personalized Organic Content
Content that resonates with your ideal customer: homeowners in the Tampa Bay area that are interested in making their home feel more alive.
⇄Before & Afters
★Testimonials
🛠On the Job
💡Educational
2Build the Followers
Follower Ads
Ads run to Tampa Bay homeowners, introducing Elegant Accents as THE go-to for outdoor lighting. Every follow adds to a list of potential customers that are ready now, or will be in the future as they get nurtured by your content.
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3Convert Them

A follower converts through one of two doors, and both open in the DMs.

When They Follow
The Welcome Conversation
Every new follower gets a personal DM. Build the connection first, then one simple question sorts them.
EA
Elegant Accents
Hey, thanks for the follow! Are you here for the content, or do you have a lighting project in mind?
We've actually been thinking about our roofline for a while
Love it. Want me to get you a quote?
Project in mind

The DM turns into a quote conversation and a booked consultation.

Here for the content

"Enjoy the content." They keep seeing the posts, and good-fit followers get a friendly follow-up down the road.

OR
Later Through Retargeting
DM Retargeting Ads
Shown only to the follower audience. These carry the direct CTA: message us to book a consultation or quote. Because followers already know the brand, this is where the heavy lifting of converting followers into leads happens.
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Consultation Booked

Warm LeadBooked In The DMs
Pros
✓Become Tampa's trusted authority for outdoor lighting
✓Leads come in already nurtured and wanting to work with you
✓You won't be just another contractor giving a quote
Cons
!Takes a bit of time initially
!Effort required in the DMs
Covered by the Meta Leads FunnelDirect response brings in booked estimates from day one while the audience grows.
Funnel 2

Meta Leads Funnel

From cold ad to in-person estimate.

Ads
Custom Video & Image Ads
Video and image ads running to Tampa Bay homeowners on Facebook and Instagram, all pointing at one landing page.
Video Ads
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Image Ads
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Page 1
Landing Page
One page, one action. The lead sees the offer, fills in their info, and picks a time.
Offer
Name
Phone
Schedule My Consultation
Higher Intent
Schedule the Virtual Consultation
Instead of just dropping a form and disappearing, the lead commits to a time for a quick virtual consultation. That extra step filters for real intent before anyone drives out to a house.
Fri 2:00 PM
Sat 9:00 AMBooked
Sat 11:30 AM
Page 2
Post-Booking VSL Page
Right after scheduling, the lead lands on a page with a video from the team, past projects, and what to expect next. They show up to the call already familiar with the work.
▶  VSL
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They still get called right away
Do they pick up now?
Picks up

Great, do the consultation on the spot while intent is highest.

Doesn't pick up

No problem. Their scheduled call time stands, with reminders so they show.

The Call
Virtual Consultation
A quick call to scope the project, answer questions, and lock in the visit. This is where the in-person estimate gets set.

In-Person Estimate Booked

Intent-FilteredPre-Sold By The VSLOn The Calendar
Pros
✓Estimate opportunities start coming in right away
✓Less effort required to turn a lead into an estimate
✓Faster scale
Cons
!Leads come in cold looking for the service, not you
!More price shopping and effort required by the sales reps to build value
Covered by your InstagramIt produces leads who already know, like, and trust you, and who inquire because they want to work with YOU specifically.

Deliverables

Funnel 1

Instagram DM Funnel

Content & Ads
12
Organic PostsScripted & edited
3
Video Follower AdsScripted & edited
3
Video Retargeting AdsScripted & edited
Backend
✓
Ad CampaignsCreate, launch, manage, and optimize the ad campaigns
✓
GHL IntegrationIntegrate the funnel with your GHL
Funnel 2

Meta Leads Funnel

Content & Ads
10
Video AdsScripted & edited
10
Image AdsDesigned & created
1
New-Lead VSLScripted & edited
Funnel
1
Landing PageCreate page to qualify and capture leads
1
Post-Submission PageCreate page that includes the VSL plus further info and past projects to warm up the lead

Funnel will be custom-coded for improved load time and design flexibility

Backend
✓
Ad CampaignsCreate, launch, manage, and optimize the ad campaigns
✓
Meta Conversions API IntegrationSet up & integrate Meta server side tracking to maximize campaign performance
✓
GHL IntegrationIntegrate the funnel with your GHL

Timeline

Month 1

Setup & Buildout

The full buildout: the content, the ads, the funnel pages, and the backend integrations all get created, connected, and tested.

Month 2

Launch & Optimize

Everything goes live. Leads start coming in, consultations get booked, and the campaigns get optimized as the data comes in.

Investment

One-Time

Build, Launch & Manage

$7,500one-time
Buildout
✓Instagram DM funnel
✓Meta leads funnel
✓Create & launch the ad campaigns
Manage & Optimize (2 months)
✓Manage & optimize the ad campaigns
✓Update creatives as needed
✓Update the funnel as needed
Paid to Facebook

Ad Spend

Recommended starting at ~$50/day. Goes directly to Meta to show your ads.

Industry average is around $50 in ad spend per estimate request and will optimize as the campaign continues to run.